James Kroeker
I have over 10 years of experience growing revenue in new markets and am now pursuing a commercial strategy role. I am a creative problem solver who can influence external and internal stakeholders to drive change. I have developed detailed and actionable B2B sales plans based on forward-looking quantitative analysis. Creating and executing commercial strategy is rooted in understanding the customer and the key pillar of my approach. Thank you for visiting my site and I look forward to meeting you.
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Commercial Strategy
Built original sales strategy for three separate SaaS products in EMEA through in-depth market research to identify opportunities, guide strategic decisions, and evaluate financial success.
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Data Driven
Makes decisions and acts based on data analysis and empirical evidence rather than intuition or personal experience.
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Negotatiation
Excels in building rapport, active listening, and understanding the interests and goals of all parties involved. Adept at finding common ground, and communicating persuasively and clearly while remaining open to compromise.
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Entrepreneurial
Experienced as a founder, assumes responsibility for all aspects of a project, makes decisions under pressure, and is a problem solver. Resourceful, and willing to take calculated risks to achieve new opportunities and drive success.
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Sales Enablement
Worked cross-functionally across a team of 20 and management to the tools, resources, training, and support they need to effectively engage with prospects.
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Consultative Sales
Versed in multiple sales frameworks predicated on uncovering prospects’ core pain points and adding perspective to prospects throughout a sales engagement.
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Presentation
Led pitches and product demonstrations to the C-Suite. Presents ideas and information clearly and adapts communication style to ensure understanding and trust.
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Project Planning
Created marketing plans and digital transformation implementation plans. Organization, risk management, and strong stakeholder communication were crucial for both pursuits.
What’s Next
Over the past 15 years, my career has led me from Denver, CO to London and back to the East Coast. I have worked for start-ups, scale-ups, and VC/Corporate backed SaaS companies. My focus has been leading products into new international markets and capturing market share in new regions. I am graduating from London Business School in July with an Executive MBA and recently relocated my family back to the greater Boston area.
Recent Career
Education
FactSet - London
VP of Sales, Portfolio Monitoring
Untap - London
VP of Business Development
Altvia - London & Denver Co
Head of Business Development & Operations EMEA Account Executive
London Business School - 2024 Executive MBA
UCLA Anderson School of Management - Summer Exchange 2024
Colorado College - 2006